“Without structured goals and development plans, your employees may lose focus and perceive their work as detached from the ultimate success of the company,” says Fitch. “Without a sense of direction, employee morale and productivity suffer. Performance reviews can help change this.”
By using performance reviews to align employee goals with business strategy, employees are more likely to see how their individual work contributes to the overall success of the company. What was once considered busywork can be tied into the bigger picture, and employees can feel like valuable team members working toward the company’s success.
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