An effective communications strategy has always been foundational to market success. Yet in today’s business climate, companies are challenged to stay one step ahead of the rapidly evolving technology needed to carry out their strategy.
Companies on a rapid growth trajectory need flexible, cost efficient options to address their present and future communications strategy. As technological innovation continues to accelerate the speed at which business is conducted, companies must continuously evaluate and optimize their communications systems. It is a time consuming and costly prospect for most.
“A number of market factors contribute to the complexities businesses face with their communications strategies,” said Craig Cowden, senior vice president, Enterprise Solutions and Network Engineering & Operations at Bright House Networks. “The increase in merger and acquisition activity over the past decade has resulted in parent companies absorbing and struggling to integrate disparate communications infrastructures. These platforms must often be managed separately due to integration issues, an obviously costly and suboptimal outcome.”